The design concept was for a new public space to emulate the well established live-work environments of the area, and to form the start of a new pedestrian route linking to Walworth Road.

The affordable housing was conceived to create an urban boulevard with the four storey housing of the Pullens Conservation Area, as a re-interpretation of the original Victorian street form. Acting as a screen to the higher rear building alongside the railway the idea was to  form a part of the transition in scale between the Elephant and Castle and Crampton Street.

Alongside the railway, the design envisaged a commercial street with a broad variety of uses within the new building and the existing railway arches.

reForm Architects secured Planning Approval for this design concept, which was then developed and delivered by others under a Design and Build contract.